About Primrose

Grandad and his grandson in the gardenGrandad and his grandson in the garden

Our story

We are passionate about gardens and have been selling outdoor living products online since 2003. Established in the UK, Primrose is now an international retailer with our roots firmly grounded in gardening.


In 2021, we became part of the Risk Capital portfolio, supporting us on our way to being the go-to destination for the growing online community of gardeners.


The Primrose Promise

Delivered to your door

We deliver to your door across mainland USA, Canada, Hawaii & Alaska

1000+ garden products

Over 1000 quality assured gardening products are available at your fingertips

Hassle free shopping

If you're not 100% happy, let us know within 30 days and we'll sort it for you

Expert gardening advice

Our friendly garden experts are on hand to help you with advice and ideas

Discover your garden

Whatever your garden means to you, create your perfect outdoor space with our range of over 1,000 carefully selected garden and outdoor living products. 

Styled by you

We love seeing how you style our products in your gardens! If you'd like to share some of your garden successes, Share your photos here.

What our customers say about us...